tuia 250 branding

THE TUIA 250 BRAND

The brand references waka hourua (double-hulled voyaging canoes) and tall ship rigging, Pacific binding, raranga (weaving), the shape of a hull and the inter-lacing of our dual heritage.

The key font used in the logo ‘Bodoni’ was designed in the late 18th century and was seen at that time to embody the future and ‘the rational thinking of the Enlightenment’.

The brand signals that an initiative or activity is connected to the wider Tuia – Encounters 250 commemoration.

DOWNLOAD THE TUIA 250 BRAND ASSETS AND INFORMATION

Note the zip files also contain white overlay files which you may not see when you open the files, but you can overlay over the colours of your choice.

The Ministry for Culture and Heritage reserves the right to ask individuals to remove the logo from their project if it is used in an inappropriate manner.

Please contact us if you have any questions about the use of the logo.

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